To be loyal or not to be loyalby moon (English)
Human life taken merely as it flows, viewed merely as it passes by in time and is gone, is indeed a lost river of experience that plunges down the mountains of youth and sinks in the deserts of age. Its significance comes solely through its relations to the air and the ocean and the great deeps of universal experience. For by such poor figures I may, in passing, symbolize that really rational relation of our personal experience to universal conscious experience.
Royce's ethics is rooted in his analysis of the conditions necessary for an individual life to be meaningful. It is not enough that one's actions merely conform to the strictures of conventional morality — a trained animal might well fulfill such minimal conditions of morality. To lead a morally significant life, one's actions must express a self-consciously asserted will. They must contribute toward realizing a plan of life, a plan that is itself unified by some freely chosen aim. Such an aim and its corresponding plan of life could not easily be created by an individual out of the chaos of conflicting personal desires and impulses that we all encounter. Rather, such aims and plans are found already largely formed in social experience: we come to consciousness in a world that proffers countless well-defined causes and programs for their accomplishment. These programs extend through time and require the contributions of many individuals for their advancement. When one judges a cause to be worthwhile and freely embraces such a program, several momentous things happen. The individual's will is focused and defined in terms of the shared cause. The individual becomes allied with a community of others who are also committed to the same cause. Finally, a morally significant commitment to the cause and to the community develops. This commitment is what Royce calls "loyalty." The moral life may be understood in terms of the multiple loyalties that a person exhibits.
The self Interest behind Persuasionby moon (English)
Persuasion is a process by which people use messages to influence others. While persuasion typically uses information, the emphasis in a persuasive message is on influencing the receiver (rather than merely providing information and letting the receiver make up his/her own mind). Persuasion attempts to change minds or get people to act. Persuaders seek change!
In the formal study of persuasion several common terms take on special, technical meanings different from their everyday uses. These terms can help persuaders analyze the rhetorical situation and become more effective in designing their messages.
the versus mode (Two giant station Collides)by moon (English)
GMA 7 and ABS CBN is the two most popular networks of the country, both are into an intensive competition of gaining higher ratings. And because of these the quality of news and the news content is degrading.
The reality is that the Pilipino public is so into entertainment, because their so fed up with the harsh reality and the complexity of serious matters (like; Politics and economics. They wants something to divert their attention away from those things, and entertainment is the key. With this new establish necessity of the public, the Mass Media Industry needs to cater their target audience needs; which is entertainment! That results to every news needs to be somehow related to Entertainment or needs a little touch of entertainment in delivering. In this way the quality of news is being degraded, and the meat of the news is being chopped into minor details, and represent it with great sensationalism, then the need of public to be entertained is satisfied but the need to be informed hangs in thin air.
Mixture of trouble(Media+Politics+Profit)by moon (English)
The Politicians has the need to inform the public about their candidacy, and promote themselves as the rightful official for a certain position. While the business or commercial networks needs high rating news in order to achieve high profit. In a wider sense both entities has a need that could be satisfied by the other, and this is the main reason why the easily merge during election candidacy period. Some of the officials are close to the networks and other showbiz Talent Manager that could easily lend their talents for support to the officials. Examples